There's this book, see? A History of the World in 6 Glasses, by Tom Standage goes through all the worlds history, all the way back to Mesopotamia and describes the world in the drink that was developed in that era. For example, for the great age of the Greeks and Romans it was wine. For the founding of New World it was spirits. For that age of Enlightenment, Coffee.

For Globalization? Coca-Cola. It's not surprising, even when it's not Coke, it's Coke. The Coke company has 450 brands in 200 countries. It was originally designed as a cure for the flu (interesting huh?), developed in Atlanta, Georgia, in 1886. In 1893 it got its trademark, within two years, it was sold in every state in the US. Now, a century later, Coca-Cola has become the largest manufacturer, marketer and distributor of non-alcoholic beverages. That little red can has become the face of Globalization. Like just about everything about Globalization, it started in America and then spread to the world.

Back in April of '97 Robert Goizueta, the late CEO of Coca-Cola this about Coke "A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning." Of course, there backlash against this giant corporation. A lot of angry Atlantans (who are different from Georgians, they will get mad at you if you fail to recognize that) claim that Coke has forgotten it's roots, because they don't hold meetings in Atlanta...

But here's the kicker, Coca-Cola, this American based global stamp on the world, there practically no competition for it. But what about Terrorist groups who hate America and everything it stand for. The answer: Mecca-Cola, the refreshing drink to quench you never-ending hate for the capitalist society that has no soul! "Don't drink stupid. Drink Committed!"

Has anyone in America heard of this? America's insular and isolated nature and our wonderful oceanic buffers have cut us off from the rest of the world. Some people are blissfully unaware that anyone might actually hate us. Considering our problem with competing with the rest of the world we should concern with changing our image. Having a soda mark our footsteps in globalization, gives off the image of slothful and gluttonous. Especially since Coke is such a huge company. The same goes for MacDonald's .

With all that in mind, what will be the next drink for this era after Globalization? Water? The Latte? Should it change? Coke is a successful and long standing company. Its secret recipe is guarded better than Fort Knox. I find it interesting.